adidas Annual Report Redesign

Editorial Design | Typography

Book mockup of adidas Annual Report Redesign
2017 adidas Annual Report Redesign
Tools Used: Adobe InDesign, Photoshop, Illustrator

The 2017 adidas Annual Report Redesign is to condense large amount of information and maintain the brand identity through my interpretation. Inspired by the iconic adidas's three stripes, I incorporated their stripes as a key design element for the annual report. 
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THE PURPOSE
The goal is to create an annual report that connects with the brand through typography, hierarchy, and colours.​​​​​​​ I have learnt technical skills such as setting up typography and creating charts within Adobe InDesign. 
Back Cover of the adidas Annual Report
Back Cover of the adidas Annual Report
Front Cover of the adidas Annual Report
Front Cover of the adidas Annual Report
Spread of Table Of Contents and Report Introduction
Spread of Letter From The CEO and Corporate Strategy & Values
Spread of 2017 Timeline of Adidas's Highlights
Spread of The Target, Results, Outlook and 2017 financial highlights
Spread of Business Performance and Conclusion
adidas Originals Super Star shoes in white and black stripes

Vector illustration by Susan Tang

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