Shizen Bubble Tea Cafe
Tools Used: Adobe Illustrator, Photoshop, InDesign
Shizen is a fictional bubble tea cafe that embodies nature in all forms. From natural ingredients to eco-friendly materials, their mission is to revive the perspective of bubble tea. They brew quality tea ingredients with every drink they make, no artificial flavours whatsoever. They promote reusable mason jars and stainless steel straws, reducing plastic one step at a time. Their mission is to provide healthy bubble teas and reduce the amount of plastic use in the overall market.
THE PURPOSE
The goal is to develop a brand from scratch, conduct market research, and apply effective branding.
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Shizen • shee-zen
The Japanese word shizen, pronounced "shee-zen", is a common noun that translates to mean "nature".
Shizen Outdoor Cafe Signage
Shizen Cafe Interior
Shizen Wall Vinyl Menu
Shizen Mason Drink Jar Packaging - With Drink
Shizen Mason Drink Jar Packaging - Clear
Shizen Look Book Guide - Inside Cover
Shizen Look Book Guide - Our Mission Page
Shizen Look Book Guide - Bubble Tea Guide
Rough logo ideations (logo concept progression from top left corner to bottom right corner)
Vector illustrations by Susan Tang
RESEARCH:
